Aditya Harmalkar is an entrepreneur by profession, but is a dedicated animal rights activist in his part time. He is also passionate about vegan fitness and health. He and his group started spreading awareness about veganism in Goa from November 2017 onwards after getting together and deciding to do something for the animals, for the planet and for the health of fellow human beings. Aditya is passionate about giving public talks on compassion towards animals as well as educating people about the health benefits of a plant based lifestyle. He has helped many people transition into a compassionate and healthful plant based lifestyle by virtue of his activism.